ABOUT
Dentistry is a profession built on care and precision, but it’s the heart behind the work that truly makes a practice flourish.
At The Dental Brand, we create intentional brand strategies that help dentists not just succeed, but build genuine connections—with their patients, their values, and their vision.
We believe in crafting brands that inspire, elevate, and empower dentists to leave their mark.
mission
At The Dental Brand, we believe branding is far more than a logo or a color palette — it’s about creating a meaningful connection between you, your practice, and your patients.
We help dentists build brands that reflect their true values, attract the right patients, and leave a lasting impression.
Our approach goes beyond strategy — it’s about defining who you are and how you show up in the world.
OUR HISTORY
Founded by Dr. Silviya Petkova, The Dental Brand was born from a desire to bring authenticity, clarity, and purpose into the world of dentistry.
After years of working as a periodontist, Dr. Petkova personally experienced the challenges dentists face when trying to stand out in an already saturated field. She realized that many practices lacked a clearly defined brand identity — a story to tell.
That realization sparked the creation of The Dental Brand: a place where dentists can uncover their story, build meaningful connections, and reimagine their practice through the power of branding.
OUR PHILOSOPHY
Branding isn’t about fitting into a predefined template — it’s about intentional evolution.
We help you build a brand that reflects your core values, mission, and vision — not simply to attract more patients, but to create a practice that is truly aligned with who you are.
Through a clear brand strategy focused on patient experience and leadership, we help you become the practice you’ve always envisioned.
CREATE WITH PURPOSE
In a constantly evolving world, your practice needs a brand that grows with you.
It’s not about holding on to old methods — it’s about embracing change, refining your message, and staying true to your purpose.
At The Dental Brand, we work side by side with you to build a brand that stands the test of time — so you can thrive, not just survive.
