A quiet record of presence, work, and professional voice.
RECOGNITION
This space gathers selected moments where the work has stepped beyond the private studio — into dialogue with the wider professional world.
Elevate Your Dental Practice
December 2023 · Private Workshop
An intimate brand strategy workshop for eight dentists only, focused on building a brand step by step through guided strategy, live dialogue, and a dedicated 60-page workbook.
Held in a private five-star salon setting.
Elevate Your Dental Practice — Second Edition
March 2024 · Private Workshop
An advanced continuation of the original Elevate experience, this edition reflected the evolution of the framework itself. The structure remained intimate and strategic, while the content deepened through the integration of real global brands, real brand strategies, and live case-driven examples.
The second edition focused on translating brand theory into practice through refined strategic thinking, guided exercises, and an expanded workbook experience — allowing participants not only to understand branding, but to see how it truly operates in the real world.
Brand That Resonates —
with Amy Louise Hatch
September 2025 · Live International Workshop
A landmark moment in the evolution of the Elevate concept — this edition welcomed an international brand strategist from the United Kingdom, intentionally invited from outside the dental industry to bring a broader, cross-industry perspective on branding.
The focus moved beyond dental-specific frameworks into universal brand resonance: identity, emotional positioning, and strategic clarity that translates across all fields. Through theory, guided exercises, and real-world brand examples, participants explored how enduring brands are built — not through noise, but through meaning.
This workshop marked the transition from national to international dialogue, opening Bulgarian dentistry to global branding intelligence and methodology.
Stomatologichen Svyat
Issue 5 · 2023 · Cover & Feature Publication
A two-page editorial feature dedicated to the importance of vision and strategic clarity in the modern dental practice, published in Stomatologichen Svyat — one of Bulgaria’s longest-standing professional dental publications.
The article explores why a clearly defined vision is no longer a luxury, but a structural necessity for sustainable clinical growth, leadership, and patient trust.
Featured on the cover of the same issue.
23rd International Scientific Congress of the Bulgarian Dental Association
June 14, 2025 · Burgas, Bulgaria
Invited lecture on the topic:
“Why Your Brand Is the Key to Your Future Success”
A keynote presentation dedicated to the strategic role of branding in the long-term growth, positioning, and sustainability of modern dental practices, delivered within the official scientific program of the Bulgarian Dental Association’s 23rd International Congress.
